OUR VISIoNaRIES

Our Leadership Team

Meet Our Architects of Innovation

The driving force behind our success lies in the visionary leadership team that brings a wealth of expertise, passion, and strategic thinking to redefine CTRM for global energy, oil and gas, manufacturing, and agricultural industries, taking you on a journey where innovation meets seasoned leadership, shaping the future of how CTRM is envisioned and executed.

Priyankar Datta

Managing Director

Priyankar Datta, a dynamic market leader in CTRM, propels Value Creed with innovation and strategic vision. With over a decade of experience, Priyankar is renowned for delivering groundbreaking solutions that redefine industry standards. He excels in building global teams and fostering client collaboration to drive success across international markets, while also spearheading thought leadership initiatives to advance CTRM best practices and trends, driving a transformative change.

Nitesh Raj

Managing Director

Nitesh Raj, co-founder of Value Creed, stands as a visionary leader, transforming global operations in the CTRM industry. With over 19 years of experience, he is renowned for his strategic innovation, people-centric leadership, and technical expertise. With a proven track record of not only establishing but also successfully running offshore and onshore operations, Nitesh has led the complete setup and seamless functioning of offices across Europe, the Middle East, and APAC regions. His hands-on approach extends to day-to-day operations, addressing multifaceted challenges across IT, HR, Compliance, and other core business functions, ensuring sustainable growth and operational efficiency on a global scale.

Raja Kanthadai

CHIEF OPERATING OFFICER

Raja Kanthadai has been working in the CTRM/ETRM industry for the past 23 years and built products that are used by more than 100 companies in the Ags / Energy verticals. He has worked as an engagement lead for implementation of Crude, Refined products, Natural Gas and Power products for Canadian and U.S. customers. He has extensive experience in Stakeholder management, Requirement Analysis, Business Design, Development & Testing for both small and large projects.

Rathin Gupta

country head canada

Rathin is a seasoned energy industry expert, with an extensive background in ETRM consulting engagements that include strategizing, roadmap planning, implementing and supporting solutions for major energy companies in North America. He has demonstrated strong leadership by successfully leading major ETRM transformations from inception to operational support.

Mark Chalmers

Sales Director EMEA & APAC

Mark Chalmers has 20 years of experience in the Energy world, working at companies like S&P Global, Bloomberg, SAP and Ion Commodities. He began his career in London before working in the Middle East, Singapore, the US and Canada. In his time he has been the client lead for Organisations including Dow Chemicals, Marathon Petroleum, OPEC, Saudi Aramco, Adnoc, Origin Energy, SK Energy and others.

Malissa Boudreaux

Senior. VP of Sales & Marketing

A strategic and transformational leader with over 25+ years of global energy experience. Malissa has a proven track record of driving market-leading revenue growth and is an expert in building high performance teams, optimizing sales and marketing practices, expanding into new geographies and market segments, and accelerating product and service innovations for clients worldwide.

Samridhi Soni

Global HR

Samridhi Soni is a dynamic Global HR leader at Value Creed, renowned for aligning HR strategies with the company’s vision to drive business success. Her expertise in talent acquisition, employer branding, and international expansion ensures the organization remains agile and poised for long-term growth. With deep experience in the commodities and energy sectors, particularly in oil & gas, Samridhi excels in talent retention, optimizing the full employee lifecycle. She is instrumental in the setup of new global locations, where her leadership in performance management, change management, and diversity and inclusion fosters a culture of excellence. Through her strategic collaboration with senior leadership, Samridhi plays a crucial role in enhancing Value Creed’s global workforce, contributing to the company’s sustained success.

Ashtalakshmi M

creative head

Ashta is the Creative Head at Value Creed, leading marketing strategy and design for C/ETRM services. She focuses on initiatives that enhance the company’s brand narrative and culture, ensuring alignment with business goals. With a strong emphasis on creativity and analysis, Ashta transforms industry events into engaging experiences that connect with audiences. Her approach prioritizes innovation and collaboration, driving growth and fostering an environment where ideas can thrive.

Randy Katz

SENIOR DIRECTOR

Randy is an experienced energy professional with an extensive ETRM implementation and market risk management background at multi-national petroleum and liquids, power, and natural gas trading and distribution firms.

He holds an MBA in energy finance. Randy has demonstrated capabilities in risk identification, modeling, and mitigation, as well as leadership of risk teams. He has operational and integration competencies with multiple ETRM software packages, including Allegro, Aligne, Endur, and TriplePoint CXL.

Shirin Vakil

SENIOR DIRECTOR

Shirin, our seasoned ETRM industry expert with over 18 years of experience, has led complex technology projects, ensured regulatory compliance, and driven digital transformation. He has spearheaded many ETRM transformation journeys, enhancing efficiency and competitiveness.

Prasanna
Iyer

Practice lead
endur

Prasanna with industry-leading software engineering and architecture design practices and skill set, is passionate about enabling a smoother energy value chain, increasing digital adoption, and fostering a sustainable future. He helps organizations set digital strategies, build CTRM competencies, reduce planning risk, and accelerate digital projects to solve problems at scale for the energy industry.

Vireshwar Valasangad

Practice lead Rightangle

Viresh is a seasoned ETRM professional with a strong track record in delivering effective BI solutions. He’s skilled in understanding client needs, selecting the right BI solutions, and empowering businesses to make informed decisions. His expertise spans data warehousing, Azure Cloud, and SQL Server. He has successfully managed multiple ETRM projects, including implementations, upgrades, and production support, with a knack for leading diverse teams and ensuring timely, high-quality deliverables.

Sumeet Pathak

Practice lead
Allegro

Sumeet is a seasoned Business and Digital Transformation Consultant specializing in the energy and commodity trading industry. With over a decade of experience, he has successfully guided major Oil & Gas companies, Utility and Trading giants across the US and Europe through complex digital transformation initiatives. His expertise covers the entire Energy Trade Life Cycle to help clients leverage innovative technologies to optimize operations, improve efficiency, and stay competitive in a rapidly evolving market.

Astha
Jain

Practice lead
Allegro

Astha leads a team at Value Creed, delivering innovative solutions for commodity trading and risk management (CTRM), process automation, and cloud technologies. With 8 years of IT consulting experience, including 6 in CTRM, she specializes in .NET, C#, SQL, AWS, and Azure. Astha has collaborated with major energy companies to enhance processes, manage upgrades, and implement cloud solutions, and she holds multiple certifications, including Microsoft 70483-Programming and AWS.

Raunak Dakhera

Practice lead
irely

With over 16 years of experience, Raunak is a seasoned techno-functional business leader specializing in addressing complex challenges within the ETRM and ERP domains. As Practice Lead – ERP at Value Creed, he leverages his deep expertise in Wholesale Fuel Distribution to lead ERP implementations, ensuring seamless business operations and process optimization.

Prasanna Iyer

Practice lead endur

Vireshwar Valasangad

Practice lead Rightangle

Sumeet Pathak

Practice lead Allegro

Astha Jain

Practice lead Allegro

Raunak Dakhera

Practice lead irely

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Our Leadership Team

Meet Our Architects of Innovation

Priyankar Datta

Nitesh Raj

Raja Kanthadai

Rathin Gupta

Mark Chalmers

Malissa Boudreaux

Samridhi Soni

Ashtalakshmi M

Randy Katz

Shirin Vakil

Prasanna Iyer

Vireshwar Valasangad

Sumeet Pathak

Astha Jain

Raunak Dakhera

Prasanna Iyer

Vireshwar Valasangad

Sumeet Pathak

Astha Jain

Raunak Dakhera

Prasanna
Iyer

Astha
Jain