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Salesforce Flow Orchestration

Achieving 100% Audit Traceability with Salesforce Flow Orchestration

Performance Challenge

A renewable energy organization relied on Salesforce to manage sponsorship and payment requests that required oversight from Commercial, Financial, Compliance, External Affairs, and Chief Compliance Officer teams. These requests had to move through multiple approval layers, meet governance requirements, and stay aligned with Accounts Payable and compliance processes. While Salesforce’s standard approval tools supported basic decisions, they did not provide the flexibility needed for actions such as Escalate and Fix Requested.

 

As a result, the business depended on manual workarounds, email follow-ups, and inconsistent tracking, which slowed approvals, reduced visibility, and increased compliance risk. Value Creed implemented a customized Salesforce approval workflow using Flow Orchestration to streamline request intake, routing, approval handling, and reporting without breaching platform standards.

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KEY RESULTS

40%

Faster Approval Turnaround

From five-seven days to two-three days.

60%

Lower Manual Effort

Fewer emails, workarounds, and offline follow-ups.

100%

Audit
Traceability

Centralized tracking of approvals and actions trails.

50%

Faster Issue Resolution

Fix Requested cases moved through the process faster.

35%

Faster Payment Processing

More efficient routing from approval to disbursement.

A Strategic Approach to Project Success

Value Creed redesigned the approval process in Salesforce Sales Cloud using Flow Orchestration and subflows to support a controlled, multi-level workflow for sponsorship and payment requests. The solution preserved Salesforce’s native approval behavior while adding business-specific actions and routing logic behind the scenes. By combining web-based intake forms, decision-driven orchestration, and structured exception handling, the workflow gave stakeholders the flexibility they needed while improving governance, transparency, and processing speed.

Salesforce Implementation

Intake and Workflow Automation

Web-based submission forms standardized sponsorship request capture, reducing incomplete inputs and improving consistency across the intake process.

Multi-Tier Approval Routing

Requests were automatically routed across Commercial, Financial, Compliance, External Affairs, and CCO teams based on predefined business rules.

Custom Approval Actions

Enhanced approval workflows with Escalate and Fix Requested actions enabled more flexible decision-making.

Subflow-Driven Decision Logic

A dedicated Evaluate Approval Workflow subflow processed custom actions internally while passing “Approve” to Salesforce, ensuring compliance with platform constraints.

System Integration Enablement

The workflow enabled seamless coordination with Accounts Payable and compliance systems, supporting smooth transition from approval to payment and reporting.

Governance and Visibility Enhancements

Centralized tracking, dashboards, and reporting provided real-time visibility into approval status, audit trails, and stakeholder actions.

End-to-End Process Validation

The complete workflow, including intake, approvals, escalations, and resubmissions, was validated to ensure consistent performance across all stages.

Approval Logic Assurance

Decision pathways and custom action handling were verified to align with defined business rules and approval scenarios.

Integration Validation

Connections with downstream financial and compliance systems were tested to ensure uninterrupted data flow and operational continuity.

Audit and Reporting Validation

Approval tracking, comments, and reporting mechanisms were verified to support governance, transparency, and audit readiness.

Value Creed Services Mobilized

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Implementation

Value Creed’s Salesforce implementation services streamlined CRM workflows using Salesforce Flow Orchestration, workflow automation, and AI-driven capabilities. The solution reduced manual effort, improved approval visibility, and accelerated processing while supporting scalable and future-ready CRM operations.

Key Takeaways

Value Creed’s Salesforce implementation for sponsorship and payment approvals shows how a tailored Flow Orchestration design can turn a rigid approval process into a controlled, scalable business workflow. By introducing custom actions such as Escalate and Fix Requested, the organization improved approval turnaround time, reduced manual intervention, and strengthened governance without relying on unsupported customizations or third-party tools. The result was a more transparent and efficient approval lifecycle that supported compliance, accelerated payment processing, and improved stakeholder productivity across the energy business.

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